If you are not in a rush to sell your home to move, then it is sometimes tempting to market it yourself rather than to turn to a real estate agent. Although a real estate agent will, of course, charge a fee for their services, you often get extremely good value for money compared to trying to sell your own property. If you are looking to sell your home in the near future, then why is self-marketing something to be avoided?
The Market Norm
Firstly, in Australia, as in other parts of the western world, real estate is something that is primarily bought and sold through agents. In other words, this is the norm most buyers will be expecting. Although it is perfectly legal to sell real state individually, many buyers are suspicious of properties that are not marketed by a real estate agent. As such, even if you have found the perfect would-be buyers, they can often fail to make a bid on your home simply on the basis that there is no agent to deal with and they are consequently unsure how to proceed.
No Initial Costs
Nearly every real estate agency in Australia will not charge you a cent for its services until the time comes when a deal is finalised. As such, using a real estate agent is truly a zero-risk option. You can have your property marketed by them for months and even years without receiving a single invoice. Of course, you will need to agree to pay them a percentage of the sales price at the outset, but this is usually a minimal cost compared to the expenditure you would put into marketing it yourself. Think of all the risks there are in spending money on internet listings or adverts in local newspapers which may never even lead to a sale.
As well as providing a professional service to people who have questions and queries about your property, estate agents are usually highly skilled marketing people. As such, you can expect your property to be marketed for you in such a way that it reaches the maximum number of potentially interested clients, usually with high-quality photos that really sell it. Conversely, when you do your own marketing work, you are much less likely to find all of the would-be buys in your area, thereby lowering the potential amount you might be able to sell your real estate for, even if you do strike a deal.
To learn more about selling property, contact a real estate agent in your area.